An Empirical Study Evaluating Social Networking Continuance and Success. Issue 4 (2nd October 2018)

• Record Type: Journal Article
• Authors: French, Aaron M.; Shim, J. P.; Otondo, Robert F.; Templeton, Gary T.
• Is Part Of: Journal of computer information systems. Volume 58:Issue 4(2018)
• Page Start: 353
• Page End: 362
• Publication Date: 2018-10-02
• Subjects: IS Success -- social networking sites (SNS) -- social capital -- continued use intention -- structural equation modeling (SEM); Electronic data processing -- Study and teaching -- Periodicals; 658.4038011
• DOI: 10.1080/08874417.2017.1281075
• Languages: English
• ISSNs: 0887-4417

Abstract

ABSTRACT: Social networking site (SNS) use decisions have led to major economic and social transformations worldwide. While many organizations seek to use SNSs from a strategic perspective to reach their customer, it is important to understand what makes SNSs successful in order to use them for competitive purposes. The current research evaluates the influence of the social capital theory on SNS success measures. A model was developed and empirically tested using two data samples to ensure valid and reliable results for success of SNSs. The results display the importance of social capital in SNS success followed by practitioner and academic implications.