Cite
HARVARD Citation
Loureiro, S. et al. (2018). Enhancing brand equity through emotions and experience: the banking sector. International journal of bank marketing. 36 (5), pp. 868-883. [Online].
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Loureiro, S. et al. (2018). Enhancing brand equity through emotions and experience: the banking sector. International journal of bank marketing. 36 (5), pp. 868-883. [Online].