A destination development by building a brand image and sport event tourism: a case of Sport City USA. Issue 8 (3rd August 2018)

• Record Type: Journal Article
• Authors: Kim, Young Hoon; Li, Hongxin; Nauright, John
• Is Part Of: Sport in society. Volume 21:Issue 8(2018)
• Page Start: 1196
• Page End: 1203
• Publication Date: 2018-08-03
• Subjects: Sports -- Social aspects -- Periodicals; Sports -- Cross-cultural studies -- Periodicals; Sports -- Periodicals; 306.48305
• DOI: 10.1080/17430437.2018.1450718
• Languages: English
• ISSNs: 1743-0437

Abstract

Abstract: While visitors look for a complete 'experience' and select travel destinations on the basis of the total set of destination attributes, individual suppliers that operate independently usually market offer in fragmented pieces. A destination brand with strong equity leads to greater commitment in the form of loyalty and willingness to revisit the destination. As one of the key components for destination characteristics, the sports industry has rapidly developed in recent years. Two cities were discussed as the known for sport city case and Frisco, Texas was examined for the current study. The results of this study show that the economic impact is significant for a destination. Some critical factors (e.g. sustainability) should be discussed in future study.