How do foreigners perceive? Exploring foreign diners' satisfaction with service quality of Chinese restaurants. Issue 6 (3rd June 2018)

• Record Type: Journal Article
• Authors: Hussain, Khalid; Jing, Fengjie; Parveen, Kousar
• Is Part Of: Asia Pacific journal of tourism research. Volume 23:Issue 6(2018)
• Page Start: 613
• Page End: 625
• Publication Date: 2018-06-03
• Subjects: Service quality -- customer satisfaction -- tourism marketing -- China -- Asia Pacific -- foreign travelers -- Chinese restaurants -- regional differences -- language proficiency -- dining experience; Tourism -- Asia -- Periodicals; Tourism -- Pacific Area -- Periodicals; 338.4791504429
• DOI: 10.1080/10941665.2018.1476391
• Languages: English
• ISSNs: 1094-1665

Abstract

ABSTRACT: China has received 138 million inbound trips in 2016. The purpose of travel may vary but these international travelers visit Chinese restaurants as an integral part of their travel experience. Our study tries to comprehend their dining experience and regional differences in service quality (SQ) perceptions. The findings indicate that food and process quality significantly influence satisfaction and behavioral intentions. More importantly, the results reveal that international travelers roving through all the six continents hold significantly different perceptions regarding SQ attributes of Chinese restaurants. Additionally, we found proficiency in Chinese language as a significant contributor in generating dissimilar perceptions.