Integrating embeddedness with dynamic capabilities in the internationalisation of fashion retailers. Issue 4 (August 2018)

• Record Type: Journal Article
• Authors: Frasquet, Marta; Dawson, John; Calderón, Haydeé; Fayos, Teresa
• Is Part Of: International business review. Volume 27:Issue 4(2018:Aug.)
• Page Start: 904
• Page End: 914
• Publication Date: 2018-08
• Subjects: Dynamic capabilities -- Embeddedness -- International retailing; International business enterprises -- Periodicals; 338.8805
• DOI: 10.1016/j.ibusrev.2018.02.002
• Languages: English
• ISSNs: 0969-5931

Abstract

Highlights: Embeddedness and dynamic capabilities are integrated. Different capabilities are required in alternative types of embeddedness. Interviews with internationalising fashion retailers illustrate the integration. Integrated approach results in deeper understanding of knowledge transfer and adaption to host market. Abstract: The paper presents an integration of the theoretical approaches of embeddedness and dynamic capabilities. Based on in-depth interviews with key informants of international fashion retail companies we show that dynamic capabilities enhance different types of embeddedness at different levels. Generic dynamic capabilities of adaptability and knowledge management play a role as they affect retailer-specific capabilities and societal, network and territorial forms of embeddedness. Integrating the two theoretical approaches provides new and deeper understanding of the nature of retail internationalization.