How a 'bot' it? Using live chat to convert leads and serve students. Issue 9 (June 2018)
- Record Type:
- Journal Article
- Title:
- How a 'bot' it? Using live chat to convert leads and serve students. Issue 9 (June 2018)
- Main Title:
- How a 'bot' it? Using live chat to convert leads and serve students
- Authors:
- Talarico, Donna
- Abstract:
- Abstract : Chatbots — a website‐specific instant messaging tool — have been a popular customer service and lead‐conversion tool in e‐commerce for some time now, helping shoppers complete transactions and, perhaps, increasing order size. Higher education, an industry known for low conversion rates, can take a cue from the success online stores have had with this medium.
- Is Part Of:
- Recruiting & retaining adult learners. Volume 20:Issue 9(2018)
- Journal:
- Recruiting & retaining adult learners
- Issue:
- Volume 20:Issue 9(2018)
- Issue Display:
- Volume 20, Issue 9 (2018)
- Year:
- 2018
- Volume:
- 20
- Issue:
- 9
- Issue Sort Value:
- 2018-0020-0009-0000
- Page Start:
- 1
- Page End:
- 3
- Publication Date:
- 2018-06
- Subjects:
- Adult college students -- United States -- Periodicals
Nontraditional college students -- United States -- Periodicals
Continuing education -- United States -- Periodicals
378.19824073 - Journal URLs:
- http://onlinelibrary.wiley.com/ ↗
- DOI:
- 10.1002/nsr.30355 ↗
- Languages:
- English
- ISSNs:
- 2155-644X
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 6770.xml