The influence of images on organizational attractiveness: comparing Chinese, Russian and US companies in Germany. Issue 3 (4th February 2018)

• Record Type: Journal Article
• Authors: Held, Katrin; Bader, Benjamin
• Is Part Of: International journal of human resource management. Volume 29:Issue 3(2018)
• Page Start: 510
• Page End: 548
• Publication Date: 2018-02-04
• Subjects: Corporate character image -- country image -- emerging market multinational enterprises -- liability of emergingness -- organizational attractiveness -- war for talent; Personnel management -- Periodicals; Human capital -- Management -- Periodicals; 658.3
• DOI: 10.1080/09585192.2016.1173085
• Languages: English
• ISSNs: 0958-5192

Abstract

Abstract: In developed markets, Emerging Market Multinational Enterprises' (EMNEs) organizational attractiveness may crucially depend on applicants' country and corporate character images (CCIs). Applying image and signaling theory, this study compares the influence of these images on the organizational attractiveness of Chinese, Russian and US companies in Germany. Employing data from 287 German business students, findings show that applicants prefer US over Chinese and Russian companies as future employers, confirming the existence of the liability of emergingness. Moreover, findings indicate gender differences in applicants' attraction toward EMNEs. In particular, female applicants are less attracted to EMNEs with a bad CCI than male applicants are.