Book Review: Transmedia Branding: Engage Your Audience, by Burghardt Tenderich and Jarried Williams. (June 2016)

Record Type:: Journal Article
Title:: Book Review: Transmedia Branding: Engage Your Audience, by Burghardt Tenderich and Jarried Williams. (June 2016)
Main Title:: Book Review: Transmedia Branding: Engage Your Audience, by Burghardt Tenderich and Jarried Williams
Authors:: Freberg, Karen
Abstract:
Is Part Of:: Journalism & mass communication educator. Volume 71:Number 2(2016:Jun.)
Journal:: Journalism & mass communication educator
Issue:: Volume 71:Number 2(2016:Jun.)
Issue Display:: Volume 71, Issue 2 (2016)
Year:: 2016
Volume:: 71
Issue:: 2
Issue Sort Value:: 2016-0071-0002-0000
Page Start:: 249
Page End:: 251
Publication Date:: 2016-06
Subjects:: Communication -- Study and teaching (Higher) -- United States -- Periodicals
Journalism -- Study and teaching (Higher) -- United States -- Periodicals
Mass media -- Study and teaching (Higher) -- United States -- Periodicals
070.07
Journal URLs:: http://jmc.sagepub.com/ ↗
http://journals.sagepub.com/toc/jmcb/current# ↗
http://www.sagepublications.com/ ↗
DOI:: 10.1177/1077695816630865 ↗
Languages:: English
ISSNs:: 1077-6958
Deposit Type:: Legaldeposit
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store
Ingest File:: 6800.xml