"I Like to Plan Events": A Document Analysis of Essays Written by Applicants to a Public Relations Program. (March 2016)

• Record Type: Journal Article
• Authors: Taylor, Ronald E.
• Is Part Of: Journalism & mass communication educator. Volume 71:Number 1(2016:Mar.)
• Page Start: 84
• Page End: 94
• Publication Date: 2016-03
• Subjects: public relations -- document analysis -- career -- education -- student motivation; Communication -- Study and teaching (Higher) -- United States -- Periodicals; Journalism -- Study and teaching (Higher) -- United States -- Periodicals; Mass media -- Study and teaching (Higher) -- United States -- Periodicals; 070.07
• DOI: 10.1177/1077695815584060
• Languages: English
• ISSNs: 1077-6958

Abstract

A document analysis of 249 essays written during a 5-year period by applicants to a public relations program at a major state university in the southeast suggests that there are enduring reasons why students choose to major in public relations. Public relations is described as a major that allows for and encourages creative expression and that fits the personality of the student. Public relations is also seen as demanding management and organizational skills. Students see public relations consisting primarily of relationship building, event planning, media relations, awareness building, and fund raising. Students perceive public relations as an exciting, challenging, and rewarding profession and that there is a direct connection between majoring in public relations and being successful in the public relations business.