Mobile IT in health – the case of short messaging service in an HIV awareness program. Issue 2 (3rd April 2018)

• Record Type: Journal Article
• Authors: Bandyopadhyay, Tridib; Meso, Peter; Negash, Solomon
• Is Part Of: Information technology for development. Volume 24:Issue 2(2018)
• Page Start: 359
• Page End: 397
• Publication Date: 2018-04-03
• Subjects: M-health -- health awareness -- technology acceptance -- HIV awareness -- developing world -- TAM; Information technology -- Developing countries -- Periodicals; Electronic data processing -- Developing countries -- Periodicals; 004
• DOI: 10.1080/02681102.2017.1363029
• Languages: English
• ISSNs: 0268-1102

Abstract

ABSTRACT: This study aims to augment our understanding of user intention to use mobile IT in health. Experiential dispositions and technology perceptions around a mobile service that is currently in use to access other value-seeking services are integrated to present an enriched characterization of intention to use m-health. Primary data from a pressing health context in a developing economy are collected to validate the model. The results demonstrate that previous experience from value services received on a mobile service enhances user attention, which in turn positively impacts the perceived usefulness of an incoming m-health program, which then influences user intention to adopt m-health services delivered on that mobile service. Overall, the findings provide a comprehensive understanding of user intention to accept m-health. Additionally, our results provide insights toward the choice of mobile technology and indicate aspects of message framing that may ensure practicable deployment and successful implementation of m-health programs.