Cite
HARVARD Citation
Mathew, V. et al. (2018). Direct and indirect effect of brand experience on true brand loyalty: role of involvement. Asia Pacific journal of marketing and logistics. 30 (3), pp. 725-748. [Online].
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Mathew, V. et al. (2018). Direct and indirect effect of brand experience on true brand loyalty: role of involvement. Asia Pacific journal of marketing and logistics. 30 (3), pp. 725-748. [Online].