Cite
HARVARD Citation
Moldovan, S. et al. (2015). "Share and scare": Solving the communication dilemma of early adopters with a high need for uniqueness. Journal of consumer psychology. 25 (1), pp. 1-14. [Online].
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Moldovan, S. et al. (2015). "Share and scare": Solving the communication dilemma of early adopters with a high need for uniqueness. Journal of consumer psychology. 25 (1), pp. 1-14. [Online].