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HARVARD Citation
Gao, L. et al. (2016). The positive effect of assortment size on purchase likelihood: The moderating influence of decision order1. Journal of consumer psychology. 26 (4), pp. 542-549. [Online].
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Gao, L. et al. (2016). The positive effect of assortment size on purchase likelihood: The moderating influence of decision order1. Journal of consumer psychology. 26 (4), pp. 542-549. [Online].