Comparing Consumer Preferences for Livestock Production Process Attributes Across Products, Species, and Modeling Methods. (August 2014)

• Record Type: Journal Article
• Authors: Widmar, Nicole J. Olynk; Ortega, David L.
• Is Part Of: Journal of agricultural and applied economics. Volume 46:Number 3(2014)
• Page Start: 375
• Page End: 391
• Publication Date: 2014-08
• Subjects: :animal welfare, -- attribute nonattendance, -- consumer demand, -- random parameters logit; :Q00, -- Q10, -- Q13; Agriculture -- economics; Agriculture -- Economic aspects -- Periodicals; Agriculture -- Economic aspects -- Southern States -- Periodicals; Agriculture -- Economic aspects -- United States -- Periodicals; Agriculture -- Aspect économique -- Périodiques; Agriculture -- Aspect économique -- États-Unis -- Périodiques; Agrarökonomik; Agrarmarkt; USA; Welt; Agriculture -- Economic aspects; United States; Periodicals; 338.10975
• DOI: 10.1017/S1074070800030121
• Languages: English
• ISSNs: 1074-0708

Abstract

Abstract : Consumer preferences for four livestock products were investigated to determine consumer willingness to pay (WTP) for livestock production process attributes. We use an inferred method of attribute nonattendance (ANA) using the coefficient of variation on individual specific parameter estimates to assess the variability of preference intensity for various product characteristics. We find that accounting for ANA did not significantly impact mean estimates of WT P. Implications of our findings on the reliability of existing work in the area of consumer preferences for animal welfare attributes are discussed.