An Alternative Format for the Elevator Pitch. (February 2016)

• Record Type: Journal Article
• Authors: McCollough, Michael A.; Devezer, Berna; Tanner, George
• Is Part Of: International journal of entrepreneurship and innovation. Volume 17:Number 1(2016)
• Page Start: 55
• Page End: 64
• Publication Date: 2016-02
• Subjects: elevator pitch -- entrepreneurship education -- entrepreneurship pedagogy; Entrepreneurship -- Periodicals; Business -- Periodicals; Entrepreneurship; Business; Periodicals; 338.0405
• DOI: 10.5367/ijei.2016.0211
• Languages: English
• ISSNs: 1465-7503

Abstract

The elevator pitch exercise is a staple of most university entrepreneurship programmes. The premise is that someone is in an elevator (lift) with a potential investor and has only the time of the ride to make a pitch and secure a follow-up appointment. In the most typical pitch format, students stand in front of judges and deliver a memorized one- to two-minute proposal. This empirical research examines the strength of a new format for the elevator pitch: the reception format. Data collected from this new format are compared to the traditional one to establish the superiority of the reception format.