Electronic commerce and online consumer behavior research: A literature review. (June 2016)

• Record Type: Journal Article
• Authors: Hwang, Yujong; Jeong, Jaeseok
• Is Part Of: Information development. Volume 32:Number 3(2016)
• Page Start: 377
• Page End: 388
• Publication Date: 2016-06
• Subjects: electronic commerce -- online consumer behavior -- website use -- online purchase -- post-purchase behavior -- literature review; Library science -- Periodicals; Information science -- Periodicals; 020.5
• DOI: 10.1177/0266666914551071
• Languages: English
• ISSNs: 0266-6669

Abstract

This paper aims to identify studies concerning online purchase behavior research published after 2000 in the main management information systems (MIS) and electronic commerce journals. These are categorized as studies of website use and online purchase behavior respectively. The review presents a holistic picture of the domain for online consumer behavior. The paper provides an insight into the field of electronic commerce and online consumer behavior with further discussions on theoretical and practical implication of these studies.