Zeald: From start-up to maturity. (August 2016)

• Record Type: Journal Article
• Authors: Warren, Lorraine; Scahill, Shane
• Is Part Of: International journal of entrepreneurship and innovation. Volume 17:Number 3(2016)
• Page Start: 203
• Page End: 211
• Publication Date: 2016-08
• Subjects: New Zealand -- start-up -- technology -- growth -- incubation; Entrepreneurship -- Periodicals; Business -- Periodicals; Entrepreneurship; Business; Periodicals; 338.0405
• DOI: 10.1177/1465750316655907
• Languages: English
• ISSNs: 1465-7503

Abstract

Zeald is a fast-growing website design, e-commerce and online marketing company in New Zealand, formed by three first-generation student entrepreneurs from the same family. The case tells the story of the start-up of the company, discussing the successes of the company and some of the challenges they met on the way. This case can help students understand the setbacks involved in growing a business from start-up to maturity, when even the best-laid plans can go astray. The study questions can help students consider how culture of this new 'family business' influences leadership, planning and marketing strategy.