"Just how risky is it anyway?" The role of risk perception and trust on click-through intention. Issue 3 (3rd July 2018)

• Record Type: Journal Article
• Authors: Ogbanufe, Obi; Kim, Dan J.
• Is Part Of: Information systems management. Volume 35:Issue 3(2018)
• Page Start: 182
• Page End: 200
• Publication Date: 2018-07-03
• Subjects: risk propensity -- risk perception -- trust -- web-based malware -- click-through; Management information systems -- Periodicals; Information resources management -- Periodicals; 658.403801105
• DOI: 10.1080/10580530.2018.1477292
• Languages: English
• ISSNs: 1058-0530

Abstract

ABSTRACT: The prevalence of cybercrimes threatens internet enabled services such as e-commerce, search engines, and social media. This results in individuals having to evaluate the risk of malware before making decisions to click-through internet links. Drawing on two theoretical frameworks in trust in online transactions and risky decision-making, we propose a research model that incorporates both trust and risk frameworks to explain how individuals cultivate click-through intention. We offer theoretical and practical contributions.