The Ability of Posters to Enhance the Comfort Level with Breastfeeding in a Public Venue in Rural Newfoundland and Labrador. (February 2016)
- Record Type:
- Journal Article
- Title:
- The Ability of Posters to Enhance the Comfort Level with Breastfeeding in a Public Venue in Rural Newfoundland and Labrador. (February 2016)
- Main Title:
- The Ability of Posters to Enhance the Comfort Level with Breastfeeding in a Public Venue in Rural Newfoundland and Labrador
- Authors:
- Vieth, Alissa
Woodrow, Janine
Murphy-Goodridge, Janet
O'Neil, Courtney
Roebothan, Barbara - Editors:
- Marinelli, Kathleen A.
Gill, Sara L. - Abstract:
- Background: The acceptance and support of breastfeeding in public venues can influence breastfeeding practices and, ultimately, the health of the population. Objective: The primary aim of this study was to investigate whether posters targeted at the general public could improve acceptability of breastfeeding in public places. Methods: A convenience sample of 255 participants was surveyed at shopping centers in 2 rural communities of Newfoundland and Labrador. Experimentally, questions were posed to 117 participants pre- and post-exposure to 2 specific posters designed to promote public acceptance of breastfeeding in public. Results: Initially, we surveyed that only 51.9% of participants indicated that they were comfortable with a woman breastfeeding anywhere in public. However, context played a role, whereby a doctor's office (84.5%) or park (81.4%) were the most acceptable public places for breastfeeding, but least acceptable was a business office environment (66.7%). Of participants, 35.4% indicated previously viewing specific posters. We used a visual analog scale to test poster viewing on the acceptability of public breastfeeding in the context of a doctor's office and a restaurant. Results of pre- versus post-viewing of the promotional posters indicated significant improvements in both scenarios: in a doctor's office ( P = .035) and in a restaurant ( P = .021). Conclusion: Nearly 50% of the surveyed population indicated discomfort with a mother breastfeeding in public.Background: The acceptance and support of breastfeeding in public venues can influence breastfeeding practices and, ultimately, the health of the population. Objective: The primary aim of this study was to investigate whether posters targeted at the general public could improve acceptability of breastfeeding in public places. Methods: A convenience sample of 255 participants was surveyed at shopping centers in 2 rural communities of Newfoundland and Labrador. Experimentally, questions were posed to 117 participants pre- and post-exposure to 2 specific posters designed to promote public acceptance of breastfeeding in public. Results: Initially, we surveyed that only 51.9% of participants indicated that they were comfortable with a woman breastfeeding anywhere in public. However, context played a role, whereby a doctor's office (84.5%) or park (81.4%) were the most acceptable public places for breastfeeding, but least acceptable was a business office environment (66.7%). Of participants, 35.4% indicated previously viewing specific posters. We used a visual analog scale to test poster viewing on the acceptability of public breastfeeding in the context of a doctor's office and a restaurant. Results of pre- versus post-viewing of the promotional posters indicated significant improvements in both scenarios: in a doctor's office ( P = .035) and in a restaurant ( P = .021). Conclusion: Nearly 50% of the surveyed population indicated discomfort with a mother breastfeeding in public. Both cross-sectional and interventional evidence showed that posters significantly improved the reported level of comfort toward seeing breastfeeding in public. … (more)
- Is Part Of:
- Journal of human lactation. Volume 32:Number 1(2016:Feb.)
- Journal:
- Journal of human lactation
- Issue:
- Volume 32:Number 1(2016:Feb.)
- Issue Display:
- Volume 32, Issue 1 (2016)
- Year:
- 2016
- Volume:
- 32
- Issue:
- 1
- Issue Sort Value:
- 2016-0032-0001-0000
- Page Start:
- 174
- Page End:
- 181
- Publication Date:
- 2016-02
- Subjects:
- breastfeeding -- breastfeeding attitudes -- comfort -- health promotion -- public
Breastfeeding -- Periodicals
Lactation -- Periodicals
612.664 - Journal URLs:
- http://jhl.sagepub.com/ ↗
http://www.sagepublications.com/ ↗ - DOI:
- 10.1177/0890334415593944 ↗
- Languages:
- English
- ISSNs:
- 0890-3344
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 6577.xml