Mediatization of East Asia in James Bond films. (June 2018)
- Record Type:
- Journal Article
- Title:
- Mediatization of East Asia in James Bond films. (June 2018)
- Main Title:
- Mediatization of East Asia in James Bond films
- Authors:
- Pua, Phoebe
Hiramoto, Mie - Abstract:
- Highlights: East Asian identity constructed via stereotyped and mediatized linguistic performance. Standard Accents enable major villains to appear menacing, ensures dialogue clarity. All other villains reveal distinct, if not complete, lack of English proficiency. Allies speak with L2 accents, incorporate racial indexes to speech and performance. Abstract: In the last 50 years, the name James Bond has become synonymous with masculine sophistication. Through iconic characteristics of confidence and wit, Bond's image as a debonair Englishman has been carefully orchestrated and upheld. For this, much credit is due to the many secondary characters who exist primarily to index him as the ideal man, often at their expense. To achieve this, the films frequently employ methods of othering, particularly through exaggerating racial identities to the point of exoticization. While accusations that the Bond film series is riddled with racial stereotypes are not new, there exist gaps in scholarship addressing East Asian presence and stereotypes. This paper investigates (mis)representations of East Asian characters, examining them separately as allies and villains, through analyzing processes which mediatize their languages and cultures. Ultimately, it confronts the mediatization processes of East Asia within the Bond film series and explores the social meanings enregistered therein.
- Is Part Of:
- Discourse, context & media. Volume 23(2018)
- Journal:
- Discourse, context & media
- Issue:
- Volume 23(2018)
- Issue Display:
- Volume 23, Issue 2018 (2018)
- Year:
- 2018
- Volume:
- 23
- Issue:
- 2018
- Issue Sort Value:
- 2018-0023-2018-0000
- Page Start:
- 6
- Page End:
- 15
- Publication Date:
- 2018-06
- Subjects:
- Mediatization -- Sociolinguistics -- Race -- East Asia -- Film -- James Bond
Discourse analysis -- Periodicals
Digital media -- Periodicals
Mass media and language -- Periodicals
Communication -- Periodicals
Communication
Digital media
Discourse analysis
Mass media and language
Periodicals
401.4105 - Journal URLs:
- http://www.sciencedirect.com/science/journal/22116958 ↗
http://www.sciencedirect.com/ ↗ - DOI:
- 10.1016/j.dcm.2017.01.003 ↗
- Languages:
- English
- ISSNs:
- 2211-6958
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 6567.xml