Identity‐based motivations and anticipated reckoning: Contributions to gift‐giving theory from an identity‐stripping context1. Issue 3 (15th January 2015)

• Record Type: Journal Article
• Authors: Klein, Jill G.; Lowrey, Tina M.; Otnes, Cele C.
• Is Part Of: Journal of consumer psychology. Volume 25:Issue 3(2015)
• Page Start: 431
• Page End: 448
• Publication Date: 2015-01-15
• Subjects: Identity‐Based Motivation -- Gift giving -- Personal identity -- Social identity; Consumer behavior -- Periodicals; Consumption (Economics) -- Psychological aspects -- Periodicals; 658.8342
• DOI: 10.1016/j.jcps.2015.01.003
• Languages: English
• ISSNs: 1057-7408

Abstract

Abstract: We utilize the Identity‐Based Motivation (IBM) model to examine gift giving within the identity‐stripping context of Nazi concentration camps, as reported in the memoirs of Holocaust survivors. By exploring gift giving in this crisis‐laden context, we demonstrate the fundamental role gifts can play in reestablishing personal and social identities. In doing so, we provide insights into the motivations for giving that go beyond the existing paradigms that emphasize social exchange, economic exchange, or agapic giving. Further, we introduce the construct of anticipated reckoning, in which people self‐regulate their behavior through an imagined future self whom they perceive to judge their current actions.