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HARVARD Citation
Chen, R. et al. (2017). The effect of social exclusion on consumer preference for anthropomorphized brands1. Journal of consumer psychology. 27 (1), pp. 23-34. [Online].
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Chen, R. et al. (2017). The effect of social exclusion on consumer preference for anthropomorphized brands1. Journal of consumer psychology. 27 (1), pp. 23-34. [Online].