Cite
HARVARD Citation
Simonson, I. et al. (2013). Comparison selection: An approach to the study of consumer judgment and choice. Journal of consumer psychology. 23 (1), pp. 137-149. [Online].
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Simonson, I. et al. (2013). Comparison selection: An approach to the study of consumer judgment and choice. Journal of consumer psychology. 23 (1), pp. 137-149. [Online].