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HARVARD Citation
McClelland, G. et al. (2015). Median splits, Type II errors, and false–positive consumer psychology: Don't fight the power. Journal of consumer psychology. 25 (4), pp. 679-689. [Online].
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McClelland, G. et al. (2015). Median splits, Type II errors, and false–positive consumer psychology: Don't fight the power. Journal of consumer psychology. 25 (4), pp. 679-689. [Online].