Community broadcasting and mental health: The role of local radio and television in enhancing emotional and social well-being. (1st November 2011)

• Record Type: Journal Article
• Authors: MEADOWS, MICHAEL; FOXWELL, KERRIE
• Is Part Of: Radio journal. Volume 9:Number 2(2011)
• Page Start: 89
• Page End: 106
• Publication Date: 2011-11-01
• Subjects: Radio -- Social aspects -- Periodicals; Radio audiences -- Periodicals; Radio stations -- Sociological aspects -- Periodicals; Sound recordings -- Social aspects -- Periodicals; 384.54
• DOI: 10.1386/rjao.9.2.89_1
• Languages: English
• ISSNs: 1476-4504

Abstract

This article sets out to explore the role of community broadcasting in enhancing the emotional and social well-being of its diverse audiences. We argue that communitybased broadcasting is having a positive impact on the state of mental health of its audiences. We make our argument by reviewing audience research data from a study of the Australian community broadcasting sector conducted between 2004 and 2007. The findings reveal that the community radio and Indigenous television sectors are making a significant contribution to managing community mental health by empowering audiences to better understand and control issues that impact on their emotional and social well-being. This suggests opportunities for health care agencies to consider the potential of enlisting community broadcasting in future mental health campaigns. The study reinforces a claim that mainstream media need to be more aware of a growing dissatisfaction with their inability to 'connect' with their diverse audiences on such issues. It also provides further evidence for community radio as a key cultural resource that meets its expected outcomes in contributing to social gain.