Reshaping the public radio newsroom for the digital future. (2nd June 2012)

• Record Type: Journal Article
• Authors: Usher, Nikki
• Is Part Of: Radio journal. Volume 10:Number 1(2012)
• Page Start: 65
• Page End: 79
• Publication Date: 2012-06-02
• Subjects: Radio -- Social aspects -- Periodicals; Radio audiences -- Periodicals; Radio stations -- Sociological aspects -- Periodicals; Sound recordings -- Social aspects -- Periodicals; 384.54
• DOI: 10.1386/rjao.10.1.65_1
• Languages: English
• ISSNs: 1476-4504

Abstract

This article provides an in-depth analysis of the United States' National Public Radio's journey as it strives to become a more web- and multimedia-savvy company. The article offers a qualitative account of a significant transition phase in the news organization's development: what started as a 400-person retraining of the newsroom ended as a rethinking of the newsroom's digital development. The article examines the way in which NPR created the conditions of ambiguity that allowed for innovation to take place.