Visual management for a dynamic strategic change. Issue 3 (14th May 2018)

• Record Type: Journal Article
• Authors: Eriksson, Yvonne; Fundin, Anders
• Is Part Of: Journal of organizational change management. Volume 31:Issue 3(2018)
• Page Start: 712
• Page End: 727
• Publication Date: 2018-05-14
• Subjects: Quality management -- Change management -- Strategic planning -- Operations management -- Visual management -- Visual communication; Organizational change -- Periodicals; Organization -- Periodicals; Management -- Periodicals; 658.406
• DOI: 10.1108/JOCM-05-2016-0103
• Languages: English
• ISSNs: 0953-4814

Abstract

Abstract : Purpose: Strategic changes in an organization will face challenges not only related to the changes as such but also with regard to how the vision of the future is interpreted and understood by the organization. Visual management is a field of research that could contribute to change management research as a means to facilitate management of the dynamics in a change process and to facilitate the process of communication. The purpose of this paper is to problematize episodic change processes with regard to communication and to contribute with a proposed model on how to facilitate dynamic strategic change management using visual management. Design/methodology/approach: The paper uses an interdisciplinary approach by linking change management literature to visual communication to be used for visual management. Findings: A proposed model presents how a dynamic episodic change process can be managed in terms of visual management, potential pitfalls to avoid, and what ambidextrous capabilities are needed throughout the complete episodic change. Research limitations/implications: The proposed model is still yet theoretical, based on a literature review of dynamic change management and visual communication. Future research will validate the model in practice to confirm its robustness. Practical implications: An implementation of visual management in Kotter's (1995) eight steps on how to strategically manage change in combination with theories on ambidexterity and episodic change is suggested. Originality/value: The paper contributes to how visual management can support change management by combining visual communication and change management.