"That's not something I was, I am, or am ever going to be:" multimodal self-assertion in digital video production. (March 2015)

• Record Type: Journal Article
• Authors: Doerr-Stevens, Candance
• Other Names: Potter John guest-editor.; Gilje Øystein guest-editor.
• Is Part Of: E-Learning and digital media. Volume 12:Number 2(2015)
• Page Start: 164
• Page End: 182
• Publication Date: 2015-03
• Subjects: digital video production -- multimodality -- media literacy -- adolescent literacy -- youth identity -- mediated discourse analysis; Internet in education -- Periodicals; Computer-assisted instruction -- Periodicals; Education -- Computer network resources -- Periodicals; Educational technology -- Periodicals; Distance education -- Periodicals; 371.33405
• DOI: 10.1177/2042753014567221
• Languages: English
• ISSNs: 2042-7530

Abstract

Issues of representation and identity are paramount in youth media. These issues are further complicated when youth draw on popular culture and other media resources as vehicles to interpret and represent themselves (Alvermann, 2008, Jenkins et al., 2006 ). While youth-produced media often draw on popular culture resources and are frequently accused of reproducing dominant stereotypes, many young media makers are often acutely aware of their audiences and deliberately use media resources to establish social connections that will enhance and manipulate audience reception. Using mediated discourse analysis (Norris & Jones, 2005 ), this paper examines the documentary video production process of one such group of youth, exploring their process of purposeful selection and assemblage of popular culture and media resources. Findings reveal nuanced patterns of multimodal combination to establish and maintain attention of key audiences while asserting alternative social positions.