Postcards from a Journey to Victory: A critical multimodal analysis of The People's Partnership 2010 Campaign in Trinidad and Tobago. (1st June 2017)

• Record Type: Journal Article
• Authors: Esposito, Eleonora
• Is Part Of: Poster. Volume 4:Number 1/2(2017)
• Page Start: 117
• Page End: 143
• Publication Date: 2017-06-01
• Subjects: Posters -- Periodicals; 741.67405
• DOI: 10.1386/post.4.1-2.117_1
• Languages: English
• ISSNs: 2040-3704

Abstract

Adopting a critical, multimodal perspective based on Kress and van Leeuwen's Visual Grammar, this study analyses how, throughout her campaign for the presidency of Trinidad and Tobago in 2010, Kamla Persad-Bissessar forged a self-image of a democratic and caring leader, able to clean up the country from its corruption scandals and foster solidarity and collaboration. The analysis focuses on the official portraits from the rally collected in the booklet Kamla 2010 − The People's Partnership: Postcards from a Journey to Victory (Drakes 2010).