Dimensions of negativity: Negative campaigning on election posters in Germany and Sweden. (1st June 2017)
- Record Type:
- Journal Article
- Title:
- Dimensions of negativity: Negative campaigning on election posters in Germany and Sweden. (1st June 2017)
- Main Title:
- Dimensions of negativity: Negative campaigning on election posters in Germany and Sweden
- Authors:
- Holtz-Bacha, Christina
Johansson, Bengt - Abstract:
- This article gives an overview of previous research on negativity with a particular view on the definitions of negative advertising and operationalizations in content analyses, and briefly summarizes the specificities that must be taken into account in a poster's design. It then presents findings on German and Swedish posters.
- Is Part Of:
- Poster. Volume 4:Number 1/2(2017)
- Journal:
- Poster
- Issue:
- Volume 4:Number 1/2(2017)
- Issue Display:
- Volume 4, Issue 1/2 (2017)
- Year:
- 2017
- Volume:
- 4
- Issue:
- 1/2
- Issue Sort Value:
- 2017-0004-NaN-0000
- Page Start:
- 99
- Page End:
- 116
- Publication Date:
- 2017-06-01
- Subjects:
- Posters -- Periodicals
741.67405 - Journal URLs:
- https://www.ingentaconnect.com/content/intellect/post ↗
http://www.intellectbooks.co.uk/journals/view-Journal, id=181/ ↗
http://www.intellectbooks.co.uk/journals/index/ ↗ - DOI:
- 10.1386/post.4.1-2.99_1 ↗
- Languages:
- English
- ISSNs:
- 2040-3704
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 6333.xml