Preparing Tomorrow's Leaders: Integrating Leadership Development in Journalism and Mass Communication Education. (March 2015)

• Record Type: Journal Article
• Authors: Bronstein, Carolyn; Fitzpatrick, Kathy R.
• Is Part Of: Journalism & mass communication educator. Volume 70:Number 1(2015:Mar.)
• Page Start: 75
• Page End: 88
• Publication Date: 2015-03
• Subjects: leadership -- curriculum reform -- women -- gender gap -- entrepreneurship -- soft skills; Communication -- Study and teaching (Higher) -- United States -- Periodicals; Journalism -- Study and teaching (Higher) -- United States -- Periodicals; Mass media -- Study and teaching (Higher) -- United States -- Periodicals; 070.07
• DOI: 10.1177/1077695814566199
• Languages: English
• ISSNs: 1077-6958

Abstract

New journalism and mass communication curricula must prepare students to lead the media revolutions of the twenty-first century. Journalism, public relations, and advertising are being transformed by new media platforms and entrepreneurship, and these fields are now defined by rapid, radical change. Yet, the corresponding—and urgent—need to incorporate leadership education has not been widely articulated as a curricular priority. Leadership education would help students develop the knowledge and skills to lead dynamic industries and a leadership mind-set oriented to innovation. Leadership education would be especially beneficial for female students entering fields in which women are underrepresented in senior leadership.