Cite
HARVARD Citation
France, C. et al. (2018). Customer brand co-creation behavior: conceptualization and empirical validation. Marketing intelligence & planning. 36 (3), pp. 334-348. [Online].
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France, C. et al. (2018). Customer brand co-creation behavior: conceptualization and empirical validation. Marketing intelligence & planning. 36 (3), pp. 334-348. [Online].