Cite
HARVARD Citation
Tuškej, U. et al. (2018). Consumers' identification with corporate brands: Brand prestige, anthropomorphism and engagement in social media. Journal of product & brand management. 27 (1), pp. 3-17. [Online].
This is an interim version of our Electronic Legal Deposit Catalogue-eJournals and eBooks while we continue to recover from a cyber-attack.
Tuškej, U. et al. (2018). Consumers' identification with corporate brands: Brand prestige, anthropomorphism and engagement in social media. Journal of product & brand management. 27 (1), pp. 3-17. [Online].