An integrative model of consumers' intentions to purchase travel online. (February 2015)

• Record Type: Journal Article
• Authors: Amaro, Suzanne; Duarte, Paulo
• Is Part Of: Tourism management. Volume 46(2015)
• Page Start: 64
• Page End: 79
• Publication Date: 2015-02
• Subjects: Innovations Diffusion Theory -- Intentions to Purchase -- Online Travel Shopping -- Social Media -- Technology Acceptance Model -- Theory of Reasoned Action -- Theory of Planned Behaviour; Tourism -- Periodicals; 338.4791
• DOI: 10.1016/j.tourman.2014.06.006
• Languages: English
• ISSNs: 0261-5177

Abstract

Abstract: Grounded in the Theory of Reasoned Action, the Theory of Planned Behaviour, the Technology Acceptance Model and on the Innovation Diffusions Theory, this study proposes and empirically tests an integrated model to explore which factors affect intentions to purchase travel online. Partial Least Squares Structural Equation Modelling was conducted to assess the hypotheses. The empirical results, obtained in a sample of 1732 Internet users, indicate that intentions to purchase travel online are mostly determined by attitude, compatibility and perceived risk. The theoretical contributions of this study and the practical implications are discussed and future research directions are detailed. Highlights: An integrative model is proposed to examine determinants of intentions to purchase travel online. The model integrates constructs of well-established theories of consumer behaviour (TPB, TAM and IDT). PLS-SEM was used for assessing the measurement model and the structural model. Findings reveal which variables significantly affect intentions to purchase travel online. Attitude and compatibility are the most relevant determinants of intentions to purchase travel online.