A dynamic framework for analyzing technology standardisation using network analysis and game theory. Issue 5 (4th May 2018)

• Record Type: Journal Article
• Authors: Kim, Keungoui; Jung, Sungdo; Hwang, Junseok; Hong, Ahreum
• Is Part Of: Technology analysis & strategic management. Volume 30:Issue 5(2018)
• Page Start: 540
• Page End: 555
• Publication Date: 2018-05-04
• Subjects: Standardisation -- network analysis -- patent analysis -- game theory; Technological innovations -- Management -- Periodicals; Research, Industrial -- Management -- Periodicals; High technology industries -- Management -- Periodicals; Strategic planning -- Periodicals; 658.401205
• DOI: 10.1080/09537325.2017.1340639
• Languages: English
• ISSNs: 0953-7325

Abstract

ABSTRACT: As more technologies and industries converge, technology standards are more likely to be a strategic factor for firms and governments that are interested in the market with standards-based competition. From the previous research, a new standardisation framework was proposed by combining network analysis and the game theory model but was constrained by feasibility and dynamic approach. In this study, the case of the standards war between HD-DVD and Blu-ray was analyzed with patent data as an empirical case considering a dynamic framework. With this framework, we observed a change in a firm's technology relations and could predict the decline in a firm's preference and the shift of equilibrium ahead of Toshiba's resignation.