A Design Approach to Innovation in the Australian Energy Industry. (1st March 2016)

• Record Type: Journal Article
• Authors: Stevenson, Tim; Wrigley, Cara; Matthews, Judy
• Is Part Of: Journal of design, business & society. Volume 2:Number 1(2016)
• Page Start: 49
• Page End: 70
• Publication Date: 2016-03-01
• Subjects: Design -- Periodicals; Graphic design -- Periodicals; Branding (Marketing) -- Periodicals; 741.605
• DOI: 10.1386/dbs.2.1.49_1
• Languages: English
• ISSNs: 2055-2106

Abstract

Electricity distribution businesses across Australia are facing many market disruptions, such as the increasing demand from the rapid uptake of domestic air conditioners and the contrasting problematic generation from solar power connections to the grid. In this context, the opportunity to proactively leverage forthcoming technological advances in battery storage and electric vehicles to address the steeply rising cost of electricity supply has emerged. This research explores a design approach to support a business to navigate such disruptions in the current market.This study examines a design-led approach to innovation conducted over a tenmonth action research study within a large, risk-averse firm in the Australian energy sector. This article presents results describing a current foresight gap within the business; the response of the business to using design-led innovation to address this issue; and the tools, approaches and processes used. The business responses indicate their perception of the value of qualitative customer engagement as a path to addressing, and potentially benefiting from, disruptive innovation. It is anticipated that these results will further business model development within the company, and assist in leveraging disruptive innovations for this industry participant, thus limiting future increases in the cost of electricity supply for customers in Australia.