The Impact of Green Marketing Strategy on the Firm's Performance in Malaysia. (27th January 2015)
- Record Type:
- Journal Article
- Title:
- The Impact of Green Marketing Strategy on the Firm's Performance in Malaysia. (27th January 2015)
- Main Title:
- The Impact of Green Marketing Strategy on the Firm's Performance in Malaysia
- Authors:
- Hasan, Zuhairah
Ali, Noor Azman - Abstract:
- Abstract: This is a conceptual paper to study the impacts of green marketing strategy on the Malaysian certified ISO 14001 Environmental Management System firms' performance. The paper aims at presenting the reviews of the literature on the green marketing and analyses the two factors that will influence the firms' performance. Despite the rising trend of consumers that willing to spend for a green product and the potential of green product, previous literature revealed that green marketing has encountered some challenges. The conclusion that was drawn is that, green innovation and the green promotion have a positive effect on the firms' performance.
- Is Part Of:
- Procedia--social and behavioral sciences. Volume 172(2015)
- Journal:
- Procedia--social and behavioral sciences
- Issue:
- Volume 172(2015)
- Issue Display:
- Volume 172, Issue 2015 (2015)
- Year:
- 2015
- Volume:
- 172
- Issue:
- 2015
- Issue Sort Value:
- 2015-0172-2015-0000
- Page Start:
- 463
- Page End:
- 470
- Publication Date:
- 2015-01-27
- Subjects:
- green marketing -- firms' performance -- sustainability -- marketing strategy -- Malaysia
Social sciences -- Periodicals
Social sciences -- Congresses
Arts -- Periodicals
Arts -- Congresses
Humanities -- Periodicals
Humanities -- Congresses
300 - Journal URLs:
- http://www.elsevier.com/journals ↗
- DOI:
- 10.1016/j.sbspro.2015.01.382 ↗
- Languages:
- English
- ISSNs:
- 1877-0428
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 6145.xml