Factors affecting consumers' acceptance of e-commerce consumer credit service. (June 2018)

• Record Type: Journal Article
• Authors: Jia, Lin; Xue, Geng; Fu, Yuwei; Xu, Longjia
• Is Part Of: International journal of information management. Volume 40(2018)
• Page Start: 103
• Page End: 110
• Publication Date: 2018-06
• Subjects: Social sciences -- Information services -- Periodicals; Social sciences -- Research -- Periodicals; Information science -- Periodicals; Management information systems -- Periodicals; Knowledge management -- Periodicals; Sciences sociales -- Documentation, Services de -- Périodiques; Sciences sociales -- Recherche -- Périodiques; Sciences de l'information -- Périodiques; Systèmes d'information de gestion -- Périodiques; Information science; Management information systems; Social sciences -- Information services; Social sciences -- Research; Periodicals; Electronic journals; 025.52068
• DOI: 10.1016/j.ijinfomgt.2018.02.002
• Languages: English
• ISSNs: 0268-4012

Abstract

Highlights: Fourteen promotion activities of Ant Check Later are summarized. Bonus, quota lifting, and scenario enrichment are extracted from these activities. Quota lifting and scenario enrichment promote users to continue using the service. Bonus and scenario enrichment foster non-users' intention to use the service. Scenario enrichment is the most important factor among the three factors.