Cite
HARVARD Citation
Banikema, A. et al. (2014). Consumers' propensity to resist: A contribution to the study of the Disposition to oppose market influence attempts. Recherche et applications en marketing. pp. 32-56. [Online].
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Banikema, A. et al. (2014). Consumers' propensity to resist: A contribution to the study of the Disposition to oppose market influence attempts. Recherche et applications en marketing. pp. 32-56. [Online].