Academic vascular unit collaboration with advertising agency yields higher compliance in screening for abdominal aortic aneurysm. (December 2014)

• Record Type: Journal Article
• Authors: Zarrouk, Moncef; Gottsäter, Anders; Malina, Martin; Holst, Jan
• Is Part Of: Journal of medical screening. Volume 21:Number 4(2014)
• Page Start: 216
• Page End: 218
• Publication Date: 2014-12
• Subjects: abdominal aortic aneurysm -- screening -- advertising agency; Medical screening -- Periodicals; 362.177
• DOI: 10.1177/0969141314548204
• Languages: English
• ISSNs: 0969-1413

Abstract

To improve compliance with abdominal aortic aneurysm (AAA) screening in low compliance areas, individually tailored invitations were developed in collaboration with a professional advertising agency. Compliance increased in two intervention municipalities from 71.4% in 2010–2012 to 78.1% in 2013 (p = 0.025), and was then higher [odds ratio 1.7; 95% confidence interval 1.1–2.6; p = 0.013] than in two control municipalities in which compliance was unchanged (417/552 [75.5%] in 2010–12 and 122/180 [67.8%] in 2013). Compliance with AAA-screening can be increased by collaboration with a professional advertising agency, albeit at a comparably high cost.