Disruption as a communicative strategy: The case of #FeesMustFall and #RhodesMustFall students' protests in South Africa. (1st June 2017)

• Record Type: Journal Article
• Authors: Mpofu, Shepherd
• Is Part Of: Journal of African media studies. Volume 9:Number 2(2017)
• Page Start: 351
• Page End: 373
• Publication Date: 2017-06-01
• Subjects: Mass media -- Africa -- Periodicals; Communication -- Africa -- Periodicals; Africa -- Social life and customs -- Periodicals; 302.23096
• DOI: 10.1386/jams.9.2.351_1
• Languages: English
• ISSNs: 2040-199X

Abstract

In 1994 South Africa became a miracle in the world of postcolonies as a newly independent 'rainbow' nation state. Apartheid was replaced by an informal but still identical system which I refer to as apartheid. Good governance, democracy, peace, civility and quiet are framed by the media and regarded by investors and political elite among others to be the preferred set-up of things. Using the rage in the #RhodesMustFall and #FeesMustFall student protests as data, I argue that disrupting the world as we know it in order to address the poor's grievances is part and parcel of strategic and effective communication especially for the marginalized poor majority black people whose dreams remain deferred. This argument will be framed by questions around the current burdens of apartheid, the achievements of disruptive protests and the meaning, roles and behaviours of officialdom towards members and ideologies of Fallist movements.