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HARVARD Citation
Raja Ambedkar, A. et al. (2018). Modeling brand resonance score (BRS) – an application in financial services. Journal of modelling in management. pp. 119-136. [Online].
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Raja Ambedkar, A. et al. (2018). Modeling brand resonance score (BRS) – an application in financial services. Journal of modelling in management. pp. 119-136. [Online].