Cite
HARVARD Citation
Liu, X. et al. (2018). Asymmetric cognitive, emotional and behavioural effects of values-related and performance-related negative brand publicity. Journal of product & brand management. 27 (2), pp. 128-145. [Online].
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Liu, X. et al. (2018). Asymmetric cognitive, emotional and behavioural effects of values-related and performance-related negative brand publicity. Journal of product & brand management. 27 (2), pp. 128-145. [Online].