International winter tourism entrepreneurs in northern Sweden: understanding migration, lifestyle, and business motivations. Issue 2 (3rd April 2018)

• Record Type: Journal Article
• Authors: Carson, Doris Anna; Carson, Dean Bradley; Eimermann, Marco
• Is Part Of: Scandinavian journal of hospitality and tourism. Volume 18:Issue 2(2018)
• Page Start: 183
• Page End: 198
• Publication Date: 2018-04-03
• Subjects: International lifestyle migration -- lifestyle tourism entrepreneur -- winter tourism -- low-amenity rural area -- northern Sweden; Hospitality industry -- Scandinavia -- Periodicals; Hospitality industry -- Baltic States -- Periodicals; Tourism -- Scandianavia -- Periodicals; Tourism -- Baltic States -- Periodicals; 338.4791
• DOI: 10.1080/15022250.2017.1339503
• Languages: English
• ISSNs: 1502-2250

Abstract

ABSTRACT: This paper examines the migration, lifestyle, and business motivations of international winter tourism entrepreneurs who have moved to a "low-amenity" rural area in northern Sweden. Low-amenity areas are characterised by economic decline, outmigration, and limited tourism development. Based on qualitative interviews, the research applied a multi-dimensional framework to the study of migrant tourism entrepreneurship, considering personal migration drivers, the value of location-specific amenities, desired consumptive experiences, previous familiarity with the destination, business-related goals, as well as temporal and technological dimensions of mobility and self-employment. The findings suggest that the northern winter and the undeveloped low-amenity character of the place were key factors in migration choices. Consumptive lifestyle interests around counter-urban living and winter outdoor hobbies were prominent, yet there was diversity in terms of business aspirations and considerable seasonal lifestyle–business balancing. Despite noticeable contributions to winter tourism development in the low-amenity north, the study also identified a sense of temporariness and expected onward migration among migrants, raising questions about the longevity of this development.