In the Bear's Shadow? Russia's International Image and Its Influence on Investments of Russian Companies in Post-Socialist Europe. Issue 2 (3rd April 2018)

• Record Type: Journal Article
• Authors: Tepavcevic, Sanja
• Is Part Of: Journal of East-West business. Volume 24:Issue 2(2018)
• Page Start: 108
• Page End: 137
• Publication Date: 2018-04-03
• Subjects: Hungary -- influence of Russia's image -- outward foreign direct investments -- Sberbank -- Serbia -- south stream; East-West trade -- Periodicals; International business enterprises -- Periodicals; Investments, Foreign -- Periodicals; 337.4701713
• DOI: 10.1080/10669868.2018.1433265
• Languages: English
• ISSNs: 1066-9868

Abstract

ABSTRACT: The paper examines Russia's international image and its influence on investment by Russian companies in post-socialist Europe. Findings are based on the cases of Gazprom's South Stream Pipeline project, and Sberbank's acquisition of Volksbank's Central and Eastern European assets in Hungary and Serbia. The paper demonstrates that international positions and economic interests of two countries determinate decisions regarding investments of Russian companies, while Russia's image to some extent accelerates these decisions in Serbia. The paper is based on the results of interviews with representatives of business communities conducted in Hungary and Serbia in 2012–2017, professional reports, and official documents.