A conceptual framework to study the country of origin effect on international higher education services. (1st January 2011)

• Record Type: Journal Article
• Authors: Nicolescu, Luminiţa
• Is Part Of: International journal of public law and policy. Volume 1:Number 3(2011)
• Page Start: 321
• Page End: 334
• Publication Date: 2011-01-01
• Subjects: country of origin effect -- COE -- international marketing -- higher education; Public law -- Periodicals; Political planning -- Periodicals; 342.005
• DOI: 10.1504/IJPLAP.2011.043859
• Languages: English
• ISSNs: 2044-7663

Abstract

The present paper envisages applying an international marketing specific concept, namely the country of origin effect (COE) to a knowledge-based type of service, respectively higher education services, for the purpose to illustrate the existence of a relationship between the two and to propose a conceptual framework to study this relationship. The paper will advance a conceptual framework, formed of a model plus a number of research propositions, that will allow studying the impact of the dimensions of the country of origin effect (COE) on higher education services at international level. The framework is a useful instrument to explore the relationship between national stereotypes and evaluations based on the country of origin in the case of higher education.