Airbnb landlords and price strategy: Have they learnt price discrimination from the hotel industry? Evidence from Barcelona. Issue 1 (2nd January 2018)

• Record Type: Journal Article
• Authors: Aznar, Juan Pedro; Sayeras, Josep Maria; Segarra, Guillem; Claveria, Jorge
• Is Part Of: International journal of tourism sciences. Volume 18:Issue 1(2018)
• Page Start: 16
• Page End: 28
• Publication Date: 2018-01-02
• Subjects: Temporary price discrimination -- Airbnb -- service quality -- location -- lodging industry -- customers' Internet valuation; Tourism -- Periodicals; Tourism -- Korea (South) -- Periodicals; Tourism; Korea (South); Periodicals; 910
• DOI: 10.1080/15980634.2018.1438099
• Languages: English
• ISSNs: 1598-0634

Abstract

Abstract: The hospitality industry is facing a major disruption as a consequence of Airbnb and similar peer-to-peer platforms. This empirical research analyses the impact of perceived quality in pricing differences according to seasonality. Upper-scale hotels show less difference comparing peak and low season prices than do middle-scale hotels. Airbnb landlords discriminate prices according to seasonality, but contrary to the hotels, there are generally no differences between weekday and weekend pricing. Perceived quality seems to have a lower effect on prices for Airbnb apartments compared to the hotel industry, suggesting the idea of two clearly different business models.