Cultural and Generational Influences on Information Privacy Concerns within Online Social Networks: An Empirical Evaluation of the Miltgen and Peyrat-Guillard Model. Issue 4 (2nd October 2017)

• Record Type: Journal Article
• Authors: Arslan, Faruk; Dayyala, Niharika
• Is Part Of: Journal of information privacy & security. Volume 13:Issue 4(2017)
• Page Start: 238
• Page End: 259
• Publication Date: 2017-10-02
• Subjects: Privacy, Right of -- Periodicals; Data protection -- Periodicals; Computer security -- Periodicals; Computer security; Data protection; Privacy, Right of; Periodicals; 005.8
• DOI: 10.1080/15536548.2017.1412114
• Languages: English
• ISSNs: 1553-6548

Abstract

ABSTRACT: Growing use of the data generated via online social networking sites (SNS) for big data analytics renders the topic of information privacy as a critical concern and calls for a deeper investigation of individuals' information privacy beliefs and behaviors. The primary goal of our research is to empirically test the effectiveness of the Miltgen and Peyrat-Guillard model in explaining the information privacy behavior of social network site users using a large-N sample from the European Union (EU). Results from the factor-based partial least squares - structural equation modeling (PLS-SEM) analysis provide partial support to this model. We elaborate on enhancements and discuss possible extensions to the model.