Interaction of marketing, R&D and critical innovation: case study of Korean and Japanese firms. (1st January 2015)

• Record Type: Journal Article
• Authors: Shin, Geon–Cheol; Roh, James Jungbae
• Is Part Of: International journal of business information systems. Volume 18:Number 4(2015)
• Page Start: 437
• Page End: 450
• Publication Date: 2015-01-01
• Subjects: interaction mechanisms -- product lifecycle -- marketing -- R&#38 -- D -- research and development -- critical innovation -- case study -- Korea -- Japan -- product development -- customer relationship management -- CRM; Information storage and retrieval systems -- Business -- Periodicals; Business -- Data processing -- Periodicals; Management information systems -- Periodicals; System design -- Periodicals; System analysis -- Periodicals; 651.8
• DOI: 10.1504/IJBIS.2015.068480
• Languages: English
• ISSNs: 1746-0972

Abstract

Recently, global companies have focused on innovation to gain global competitive advantage. Despite their interest in critical aspects of innovation from a variety of perspectives, such firms have not adequately explored interaction mechanisms that impact innovative outcomes from a product life–cycle perspective. This paper discusses how interactive mechanisms of marketing and R&D along the product development cycle result in innovative outcomes. In particular, we analyse customer relationship management (CRM) as an interaction mechanism of marketing and R&D. This paper provides a research model that defines such interaction mechanisms with the help of a case study of Korean and Japanese firms that allows for an examination of innovation outcomes.