Effects of Media Channel, Crisis Type and Demographics on Audience Intent to Follow Instructing Information During Crisis. (10th November 2016)

• Record Type: Journal Article
• Authors: Park, Sejin; Avery, Elizabeth Johnson
• Other Names: Reuter Christian guestEditor.
• Is Part Of: Journal of contingencies and crisis management. Volume 26:Number 1(2018:Mar.)
• Page Start: 69
• Page End: 78
• Publication Date: 2016-11-10
• Subjects: Crisis management -- Periodicals; 658
• DOI: 10.1111/1468-5973.12137
• Languages: English
• ISSNs: 0966-0879

Abstract

Abstract : Media channel use during crisis is an underdeveloped area of crisis communication research. A thorough understanding of how and where people seek information during a crisis is central to effective crisis message strategy, and understanding how the media source of crisis information affects motivation to comply with crisis directives to audiences can further inform crisis management. A survey ( N = 454) examines how audiences use media during crisis communication and reveals that (1) people use different media for information seeking during different types of crisis, (2) among demographics, age predicts preferences in information channels during crisis and (3) crisis type and age shape the relationship between media choice and intent to follow recommended behaviours. Theoretical and practical implications of the findings are discussed.